CIPI - GRUPPO SEAT PAGINE GIALLE (Below the line)


HIGHLIGHTS

• Involved in the design and creation of all internal and external communication supports (Layout, brochure, catalogues, ADV);

• Care of Website image;

• AD Words e Direct Marketing campaign;

• Suggestion of initiatives principally aimed to commercial network as Above and Below the line activities and any alternative levers to facilitate contact with Prospect customers;

• Management of Corporate Press Office and edited the “Object” section on the Italian Communication professional’s website (www.comunicazioneitaliana.it.)

• Defining the marketing mix and increase of sell out;

• Organization of all corporate events such as conventions, national and international trade fairs as well as internal initiatives such as the Open Day of the Milan Show;

• Care of the image of the company brands, definition of the lines and positioning processes of the products, suggesting the best supports for achieving the objectives.